Navigating the world of home security can often feel overwhelming. With technology moving at a rapid pace in 2025, from AI-driven detection to extended battery life on wireless units, there has never been a better time to consider CCTV. However, the sheer volume of options can make finding the perfect setup difficult. That is why we have taken a different approach for this year’s roundup. Rather than relying on speculation, we have turned to the data.
Over the last 12 months, we have analysed every order dispatched to determine exactly which of our products British homeowners are trusting to protect their property. The products listed below aren't just staff favourites; they are the highest-selling security cameras of 2025. Not only will you learn what cameras are chosen on a daily basis, you will also learn what measures people are taking to protect their loved ones and feel safe at home. Whether you are looking for a single video doorbell to deter porch pirates or a comprehensive 4K CCTV system for a commercial property, this list cuts through the noise. By following the choices of our satisfied customers, you can be confident you are investing in a security solution that is tried, tested, and proven to perform. So, without further ado, let’s get into the most popular cameras of 2025.
5. SPRO Mini PTZ – The Discreet Pan Tilt Zoom Solution
A discreet camera with all-round visibility and high-end analytical functions.
Features at a Glance:
Resolution: 4MP
Waterproofing: IP66 Rated.
Smart Features: AI PRO, SMD+ (Smart Motion Detection), and Face Detection.
Function: Pan-Tilt-Zoom capabilities for 360-degree coverage.
This unit struck a chord with homeowners and businesses alike who want total security without the aesthetic of a prison compound. Usually, PTZ (Pan-Tilt-Zoom) cameras are bulky and industrial, but SPRO has engineered this to be incredibly unobtrusive. It became a top choice for monitoring large spaces where a fixed lens would miss the edges. The inclusion of SMD+ was a major selling point this year, significantly reducing false alarms from animals or weather, ensuring your security alerts are as accurate as possible.
Pros & Cons:
Pro: Small size for a PTZ camera.
Pro: High-level AI capabilities usually found in much more expensive units.
Pro: Vandal-resistant design makes it tough to disable.
Con: Installation is limited to ceiling mounts (ideal for soffits/internal use).
4. SPRO 8MP Economy Colour Night Turret – The Budget Friendly 4K King
SPRO's most cost-effective 4K IP camera, offering ultra-HD clarity without the premium price tag.
Features at a Glance:
Resolution: 8MP (Full 4K)
Waterproofing: IP67 Rated.
Night Vision: Colour Night 2.0 technology (Smart Dual Illumination).
Build: Robust metal housing designed for longevity.
This camera proved that you don't need to spend a fortune to get cinema-quality footage for your home security. It flew off the shelves as it was only introduced part way through the year!
The standout feature for many was the Colour Night 2.0. Unlike older cameras that blasted a white light 24/7 (annoying the neighbours), this unit stays in discreet Infra-Red mode until it detects movement. It then activates a warm light to capture the event in full colour—acting as both a deterrent and a recording device.
Pros & Cons:
Pro: incredibly cost-effective for a 4K unit.
Pro: Colour Night 2.0 reduces light pollution while maintaining evidence quality.
Pro: Full 8MP resolution ensures digital zoom doesn't pixelate immediately.
Con: limited to human classification security only.
3. Reolink RLC-811WA 4K WiFi Bullet – The Wireless Jack of All Trades
A versatile choice for wireless cameras, offering a multitude of features.
Features at a Glance:
Resolution: 8MP (Ultra HD 4K)
Waterproofing: IP67 Rated.
Lens: Motorised varifocal lens with 5x Optical Zoom.
Deterrence: Double warning technology (White spotlight + Two-way audio).
This model became a firm favourite for homeowners who wanted professional specs without the hassle of running cables through their walls. The standout feature is undoubtedly the 5x optical zoom. Unlike digital zoom, which just enlarges pixels, this motorised lens physically adjusts to let you zoom in on a gate or car registration plate without losing any image quality.
It also takes a proactive approach to home security with its "Double Warning" system. Rather than just recording a crime, the camera can detect a person and immediately trigger spotlights and a siren, often stopping an intruder before they even attempt to break in. Combined with the ability to record directly to a Micro SD card (up to 256GB), it offers a subscription-free solution for high-resolution monitoring.
Pros & Cons:
Pro: Motorised lens allows for loss-less zooming (Optical Zoom).
Pro: Supports local storage via SD card, removing monthly cloud fees.
Pro: Human, Vehicle & Pet Detection.
Con: WiFi cameras are inherently less secure and stable than hard-wired connections.
Con: Without a WiFi signal, you lose the ability to monitor your recordings.
2. SPRO 4MP Active Deterrence LITE – The Best Value Performer
The best cost-to-performance ratio you can buy, packing professional deterrence features into an affordable security system.
Features at a Glance:
Resolution: 4MP
Waterproofing: IP67 Rated (Fully weather-resistant).
Audio: Two-way audio with built-in speaker for sirens and voice messages.
Tech: AI Pro, Colour Night 2.0, and Starlight Technology
Taking the runner-up spot, this camera represents a shift in mindset: homeowners don't just want to record burglars anymore; they want to stop them. These cameras come in white and grey, both of which made it into the top 5 best-selling cameras of this year and with a combined total, made it to the number 2 spot. With the success of this camera, we suggest keeping an eye out for the 8MP version, with the same features but in 4K UHD, we think this is a one to watch in 2026. The "Active Deterrence" capabilities allow this unit to play pre-recorded messages or trigger a siren when a human is detected, often scaring off intruders before they can cause damage.
Despite being a "Lite" version, it retains the premium AI Pro algorithms for accurate detection and SPRO's impressive Starlight technology, which maintains colour images in near-darkness without blinding LED usage. It hits the perfect sweet spot in home security, giving you proactive protection tools without the price premium of the flagship models.
Pros & Cons:
Pro: Built-in speaker allows for two-way audio, sirens, and customisable pre-recorded warnings.
Pro: Advanced analytics (AI Pro).
Pro: Starlight technology provides superior low-light performance.
Con: Max resolution is 4MP (lower than the 8MP/4K alternatives).
Con: Does not include the red and blue flashing "police-style" lights found on the full version.
1. SPRO 6MP IP Economy – The National Favourite
SPRO's all round most cost-effective IP camera, proving that professional specs don’t require a premium budget.
Features at a Glance:
Resolution: 6MP (3K Resolution).
Waterproofing: IP67 Rated.
Night Vision: Colour Night 2.0 (Smart Dual Illumination).
Design: Compact turret style that fits discreetly on any property.
It took the top spot because it achieves zone of video surveillance— 3x better clarity than standard 1080p cameras, but significantly cheaper than 4K models. For under £100, homeowners found they could equip their entire property with 3K resolution without breaking the bank.
While it skips the complex AI of the "Pro" ranges, it includes the essential Colour Night 2.0 technology. This ensures that if an incident occurs at night, you aren't stuck with a ghostly black-and-white blur, but rather a clear colour image. It is the ultimate set-and-forget solution for reliable home security.
Pros & Cons:
Pro: Incredible value.
Pro: Colour Night 2.0.
Pro: 3K (6MP) resolution offers a noticeable upgrade over standard HD.
Con: Relies on human detection only rather than advanced AI analytics.
What Defined the Market in 2025?
Looking at the data from our top five sellers, a clear picture emerges of what British homeowners prioritised this year. It wasn't just about buying cameras; it was about prioritising safety and security. Here are the four key trends that shaped 2025.
The days of analogue coax cables are creeping further behind us. 2025 saw the definitive takeover of IP (Internet Protocol) systems. Customers have moved in masses to these digital setups because they offer higher video quality and easier installation via Power over Ethernet (PoE). Although IP systems require a higher budget, people have chosen this route for their feature rich options and future proofing.
Perhaps the biggest shift in consumer behaviour is the demand for prevention rather than just evidence. We saw a huge spike in sales for cameras equipped with "Double Warning" technology and "Active Deterrence LITE". Homeowners are no longer content with simply watching a replay of a break-in; they want the camera to intervene. By utilising built-in sirens and warning lights, these devices proactively warn off intruders, turning a passive security measure into an active guard.
Standard 1080p HD has effectively been retired. The sales data shows that the entry-level standard has shifted to 4MP (2K), with 8MP (4K) becoming the preferred choice for driveways and street-facing areas. This jump in pixel count isn't just vanity; it is necessary for digital zooming. UK customers now understand that for identification, high pixel density is non-negotiable.
Interestingly, our sales show a sophisticated mix of entry level and advanced analytics within single orders. Customers are becoming tactical with their budgets.
External Areas: They are investing in "Pro" ranges (like the SPRO Active Deterrence) for gardens and driveways. Here, advanced AI is crucial to distinguish between a burglar and a fox, ensuring that phone alerts are genuine.
Internal Areas: For indoor monitoring (checking on pets or the hallway), customers are opting for "Basic" economy models. Inside the home, there are fewer variable factors (no rain, no swaying trees), so simple motion detection is sufficient.
As we look back at the data from 2025, one thing is clear: high-quality surveillance is no longer a luxury item; it is a standard for the majority of CCTV uses.
The SPRO 6MP Economy took the top spot by volume, proving that the nation continues looking for a cost effective option without compromising on image quality. The presence of the Reolink RLC-811WA and the SPRO Mini PTZ in the top five shows a deeper interest for specialised features like optical zoom and prevention over monitoring.
Ultimately, the "best" camera depends entirely on the specific layout of your property. Many of our customers found success this year by mixing and matching—using the SPRO 6 & 8MP Economy Turrets for critical areas requiring high detail, while using the feature rich Active Deterrence LITE to guard potential entry points.
Need help building a bespoke package? Don't guess. Speak to our experts today for a custom security solution tailored to your home’s specific blind spots.